Privacy policy

PRIVACY POLICY

Last updated: May 2, 2025

This Privacy and Data Protection Policy ("Privacy Policy") applies to the data of customers and online users of the website www.pieraugeparis.com. This Privacy Policy also concerns the information we automatically collect during online visits (such as data collected by cookies).

PIER AUGE collects, stores, and processes this data for the purpose of managing the website, among other things. The term "Personal Data" refers to any data that allows you to be identified, directly or indirectly (name, telephone number, email address, IP address, location data, etc.).

PIER AUGE is committed to complying with the General Data Protection Regulation 2016/679, which governs the protection of personal data of individuals.

The term "Business Partner" refers to any subcontractor, supplier, or other entity with whom we have business relationships.

Please note that this Privacy Policy does not apply to the websites of our Business Partners (as defined below), even if they are linked to the boomeparis.com website. Therefore, we advise you to consult the privacy policies of other parties if you interact with them.

This policy applies to PIER AUGE worldwide.

Article 1 – Data Collected

Article 1.1 – Cases of Data Collection

Personal Data may be requested from customers and users in several cases:

  • When using our websites or applications;
  • When using services, support services, or requesting information;
  • When ordering products or purchasing subscriptions;
  • When creating and managing an account;
  • When registering for and participating in workshops;
  • When participating in online promotional activities or in any other context;
  • When submitting a testimonial or review;
  • When subscribing to newsletters, marketing emails, and promotional materials, or other resources;
  • When participating in surveys or questionnaires (for example, to better advise the user on choosing products that meet their expectations);
  • When interacting with Pier Augé's social networks or those of third parties (subject to the terms of use and privacy policies of the third party);
  • When the user/customer makes a contact request.

Article 1.2 – Types of Data Collected

The Personal Data requested may include:

  • First and last names;
  • Email address;
  • Home address;
  • Telephone contact details;
  • User ID;
  • Passwords;
  • Credit card number and billing information in case of purchase.

Each time PIER AUGE requests Personal Data, PIER AUGE indicates whether this data is mandatory or optional. PIER AUGE may cross-reference the data collected on the site with that requested from partners or third parties. If you have any questions about the use of cookies and the use of Personal Data, please contact us at the email address.

Article 1.3 – Automatically Collected Information

The information that can be recovered includes:

  • Information about visits to our websites, including pages viewed, links, and advertisements clicked on by users;
  • Keywords entered;
  • Other actions performed in connection with Pier Augé's services and websites;
  • Information from the browser used to access our website;
  • IP address;
  • Device identifier;
  • Browser type and language;
  • Access times;
  • The URL of the website that referred you to our website and the URLs you accessed by clicking on a link on our website.

Article 1.4 – Information from Third-Party Sources

PIER AUGE may also obtain information from third-party sources such as:

  • Public databases;
  • Our business partners;
  • Marketing partners;
  • Social media platforms.

Article 2 – Data Controller

PIER AUGE is the data controller for Personal Data, as defined in Article 4 of the GDPR. Access to Pier Augé's service is conditional on obtaining Personal Data. PIER AUGE maintains a record of activities related to the processing of Personal Data in accordance with the GDPR.

If you have questions or wish to exercise your rights regarding your personal data, please contact our Data Protection Officer (DPO) directly at:

  • Email: [insert email]
  • Address: [insert address]

Article 3 – Purpose of Personal Data Processing

PIER AUGE collects, stores, and processes the Personal Data of its users solely for the needs of its business activities. The purposes of the processing are as follows:

  • Managing product orders on the website www;
  • Managing customer follow-up;
  • Sending a newsletter;
  • Personalizing, analyzing, and improving our services (including content and advertisements on our website), our communications, and our relationships;
  • Preventing fraud and other illegal or prohibited activities;
  • Preserving the security and integrity of our websites, business, and services;
  • Performing other functions or serving other purposes, as indicated at the time of collection, or when required or permitted by law;
  • Commercial prospecting and marketing purposes.

Article 4 – Recipients, Subcontractors, and Communication of Data to Third Parties PIER AUGE uses a service provider for hosting Personal Data. All transmitted data is archived by Shopify International Limited, a private limited liability company incorporated in Ireland under registration number 560279, with its registered office at 2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland, VAT number IE 3347697KH°, and whose privacy policy is available at:

 https://www.shopify.fr/legal/condition.

This platform has numerous security standards and compliance certifications, which you can consult, including the EU directive on data protection. The transmitted data is not exported to non-EU member states. Any changes will be communicated to the user, who may object by email to the email address.

Article 5 – Legal Basis for Processing

The legal basis depends on the type of Personal Data concerned and the context of the collection. The legal bases are:

  • The user's consent: the user is free to withdraw their consent at any time. To do so, they must send an email to the email address. Any processing carried out with the user's consent remains lawful; the withdrawal of consent cannot be retroactive.
  • Compliance with a contractual obligation.

The legitimate interests of PIER AUGE (and its Business Partners), which may include improving our services, ensuring security and fraud prevention, direct marketing activities, and internal administrative purposes. You may object to processing based on legitimate interests at any time.

Article 6 – Retention of Your Data

PIER AUGE shall retain users' personal data in accordance with the following retention schedule, which complies with the General Data Protection Regulation (EU) 2016/679 ("GDPR") and applicable French data protection laws:

6.1. Standard Retention Periods

  • Marketing Data including newsletter subscriptions and promotional preferences, shall be retained for a period of three (3) years from the date of the user's last interaction with PIER AUGE or until withdrawal of consent, whichever occurs first.

  • Transaction Data and purchase history shall be maintained for five (5) years from the date of the last transaction to comply with statutory obligations under French commercial and tax legislation.

  • Customer Service Records, including support tickets and correspondence, shall be kept for three (3) years following resolution of the relevant matter.

  • Account Data shall be retained for the duration of the user's active account status, plus an additional three (3) years following account closure, unless otherwise required by law.

6.2. Extended Retention Circumstances

Notwithstanding the above, PIER AUGE may retain personal data beyond these standard periods when such retention is:

  • Required under applicable EU or French law, including but not limited to tax, commercial, or consumer protection regulations; or

  • Necessary for the establishment, exercise or defense of legal claims, provided that such retention is limited to the data strictly required for these purposes.

6.3. Data Subject Rights

Users may exercise their GDPR rights, including:

  • Requesting access to or rectification of their personal data;

  • Objecting to processing under legitimate interest

  • Requesting erasure of data where no legal basis for retention exists; and

  • Requesting data portability where technically feasible.

6.4. Implementation
PIER AUGE shall implement appropriate technical and organizational measures to:

  • Automatically delete or anonymize data upon expiration of the applicable retention period;

  • Restrict access to archived data subject to extended retention; and

  • Provide users with clear information about retention timelines upon request.

If you have questions or wish to exercise your rights regarding your personal data, please contact our Data Protection Officer (DPO) directly.

Article 7 – International Transfers 
PIER AUGÉ may transfer your Personal Data to its Partners, if and only if this is necessary for the purposes set out in this Privacy Policy.
In the event of a transfer outside the European Economic Area (EEA) to a country that does not provide an equivalent level of data protection, such transfers are safeguarded by appropriate measures. We systematically implement the Standard Contractual Clauses (SCCs) approved by the European Commission, supplemented by additional technical and organizational measures to ensure an adequate level of protection.

All our Partners are contractually bound to:

  • Process your data only for the specified purposes;

  • Maintain confidentiality and security standards equivalent to ours;

  • Notify us immediately of any potential data breaches.

These transfers are carried out either to fulfill our contractual obligations or based on your explicit consent when required by applicable legislation. You have the right to request information about the specific transfer mechanisms we have implemented.

For any questions regarding these international data transfers, please contact our Data Protection Officer at [DPO contact details].

For any questions regarding these international transfers, you may contact our Data Protection Officer (DPO) at [DPO contact information].

Article 8 – Protection Measures

PIER AUGÉ undertakes to implement all necessary measures to protect access to Personal Data:

  • Encryption for the collection or transfer of sensitive data, such as credit card details;

  • Technical measures to maintain the integrity, availability, and resilience of services and processing systems;

  • Restricted access to user information;

  • Appropriate security measures to ensure the protection of Personal Data;

  • Destruction of Personal Data or making it anonymous in cases required by law.

In the event of a personal data breach, we commit to notifying affected users and relevant authorities without undue delay, and no later than 72 hours after becoming aware of the breach, in compliance with Articles 33 and 34 of the GDPR.

Each user of the website authenticates themselves using a personal and confidential password. The user undertakes to ensure the perfect confidentiality of their password. We recommend never disclosing your passwords and being cautious about phishing scams.

Article 9 – Rights of Individuals Concerned by the Processing of Personal Data

  • Right of access: the user has the right to request how we process their Personal Data. They can also obtain a copy of their Personal Data.
  • Right of rectification: the user can request the rectification of inaccurate or incomplete Personal Data concerning them.
  • Right to object: the user can object to the processing of their Personal Data, which is based on our legitimate interests (as described above).
  • Right to erasure: the user can request the erasure of their Personal Data (under certain conditions).
  • Automated decision-making: the user can refuse automated decision-making concerning them if the automated decision-making produces significant legal effects concerning them.
  • Restriction: the user can ask us to limit our processing of their Personal Data. We will no longer have the right to process their information as long as the restriction is not lifted.
  • Portability: the user can request to receive the Personal Data provided in a structured, commonly used, and machine-readable format, and that this information be transmitted to another organization under certain circumstances.

You have the right to refuse profiling or automated decision-making if it significantly affects You or produces legal effects. To exercise this right, contact us via [contact details].

Article 10 – Responsible Supervisory Authority

Before filing a complaint, users are encouraged to first contact the data controller (PIER AUGE) to seek resolution. If unsatisfied, The user is informed that they may file a complaint with the French Data Protection Authority (CNIL website).

Article 11 – Cookies

When users visit our website, small text files called cookies may be stored on their computer or mobile device. These cookies enhance the browsing experience while respecting privacy preferences, which can be modified at any time.

11.1  Definition

Cookies are alphanumeric identifiers transferred to the user's device via their web browser. They enable our system to:

  • Recognize  browser for a smoother experience
  • Remember preferences (e.g., language, login settings)
  • Secure the connection and optimize site performance

Some cookies are temporary (session cookies) and disappear when user close their  browser, while others may be retained for up to 13 months (in compliance with CNIL guidelines).

11.2 Cookies on This Site

The website uses cookies to:

1.       Ensure Essential Functions

  • Maintain secure login sessions during visits
  • Preserve website stability and security

2.       Improve User Expérience

  • Store preferences  preferences (e.g., language, form auto-fill)
  • Analyze navigation patterns to enhance content

3.       Optional Analytics (with consent)

  • Track website usage through tools 
  • Personalize suggestions based on viewed pages

11.3  User Control Over Cookies

During the first visit, a cookie banner prompts users to accept or refuse non-essential cookies. Non-essential cookies (analytics, marketing, etc.) only activate after obtaining explicit consent.

Users can choose at any time to express and modify their wishes regarding cookies by expressing their refusal directly on the website's homepage via the banner provided for this purpose. Consent remains valid for 13 months (per French CNIL guidelines), after which renewal is required.

Cookie settings may affect browsing experience and access to certain services requiring cookies. Users may adjust preferences at any time through the website's cookie banner.

Browser settings also allow cookie blocking or deletion. Note that disabling cookies may impact website functionality.

11.4 Third-party Cookie Consent Management

Our website may utilize the following third-party analytics tools:

11.5 Security & Transparency

All cookies are encrypted and inaccessible to third-party applications. The website only stores necessary non-personal data in cookies for their intended purposes. For security purposes, all cookies placed by this site are encrypted and unreadable by other applications. No personal information is stored in these files.

For inquiries, users may contact [email/address]. Continued use of the website constitutes acceptance of this cookie policy.

Article 12 – Targeted Email Marketing

We may send personalized marketing messages based on the user's visits to www, their purchase history, and searches. By clicking on a hyperlink in the marketing emails received, the user allows the email service provider to place a cookie on the browser. This type of cookie is linked to the email address or IP address. It is possible to refuse this functionality by clicking on the unsubscribe link in all personalized marketing emails received.

Article 13 – Use of Web Beacons, Tracking Pixels, and Tracking Technologies by Our Partners and Ourselves

PIER AUGE and its Business Partners may use web beacons on their websites, in their emails, in their advertisements on other websites, or in their advertisements contained in third-party electronic messages. A web beacon is an electronic image that can be used to recognize a cookie on your computer when a user views a web page or electronic message. Web beacons help measure the effectiveness of our website and advertisements. The user can make certain web beacons unusable by rejecting cookies in their web browser.

Article 14 – Social Network Features

www features social network features, such as the "Like" button from Facebook and Instagram. These features may collect the IP address, the page viewed on our site, and place a cookie to enable the feature. Social network features are hosted either by a third party or directly on our site. Interactions with these features are governed by the privacy policy of the company providing them.

Article 15 – Links to Third-Party Sites and Services

PIER AUGE provides links to other websites that may collect Personal Data when clicked on. This Privacy Policy does not cover the practices of these websites.

Article 16 – Selecting Communication Preferences, Refusing Advertising Messages, and Creating Personalized Profiles

It is possible to click on "Unsubscribe" in the marketing communications we send by email, or send us an email at the following address: email. "My Account" allows you to choose to receive PIER AUGE communications, subscribe or unsubscribe.

Article 17 – Changes to This Privacy Policy

We may update this Privacy Policy. Significant updates to this Privacy Policy will be clearly notified through our website or by email.

Article 18 – Language of Terms

These terms are available in French and English. In case of discrepancy or dispute, the French version shall prevail.

Article 19 -  Applicable Law and Jurisdiction

This Privacy Policy is governed by French law. Any dispute or claim arising from or related to the processing of personal data under this Privacy Policy, including disputes concerning its validity, interpretation, execution, or breach, shall fall under the exclusive jurisdiction of the competent French courts.

Users residing outside France expressly acknowledge and accept that by using this website and providing personal data, they agree to submit any disputes related to their personal data processing under this Privacy Policy to the jurisdiction of the competent courts of France.

 

This Privacy Policy complements our General Terms and Conditions of Sale, Terms of Use (CGU) , and Legal Notices.